Post by juthi52943 on Dec 20, 2023 2:59:58 GMT -5
Why do companies fall for greenwashing? In greenwashing policies, altered, expanded or totally false information is communicated to consumers on the ecological benefits of the products offered or production processes green employees. In these situations the company uses the concept of sustainability only to increase the popularity of the brand. The opposite of the concept of greenwashing, we find instead the green marketing.
This strategy starts from a conscious choice on company policies, oriented towards tangible and existing sustainable evidence. It is therefore a real internal change that involves the company at every level, not just at an Job Function Email List image level. It is a revolution in terms of vision, mission and corporate philosophy; herendi, it's not just a logo with tones that placed ecological symbols. If sustainability is part of the company's DNA, it is essential to convey it to consumers, with easily usable information such as data, reports and progress.
Fortunately, in recent years many companies have understood that practicing greenwashing only leads to negative repercussions on brands, with fines and image damage. So why do companies implement greenwashing practices? Emphasizing the green philosophy appears to be a great opportunity for companies as they think they can attract the consumer's attention in a simple way, focusing on topics of common interest. But the reality is very different.
This strategy starts from a conscious choice on company policies, oriented towards tangible and existing sustainable evidence. It is therefore a real internal change that involves the company at every level, not just at an Job Function Email List image level. It is a revolution in terms of vision, mission and corporate philosophy; herendi, it's not just a logo with tones that placed ecological symbols. If sustainability is part of the company's DNA, it is essential to convey it to consumers, with easily usable information such as data, reports and progress.
Fortunately, in recent years many companies have understood that practicing greenwashing only leads to negative repercussions on brands, with fines and image damage. So why do companies implement greenwashing practices? Emphasizing the green philosophy appears to be a great opportunity for companies as they think they can attract the consumer's attention in a simple way, focusing on topics of common interest. But the reality is very different.